Be in the pink

People often ask us about how In the Pink came to be. We are dedicating this page to the story behind its conception. For information about our services, please click on the specific location. In the Pink is a non-profit (501c3) boutique serving women, men, and children with all types of cancer. This unique concept is the only one of it's kind in the nation. We have everything in one location that the cancer patient will need during treatment. It is our hope that you will be able to find what you need here. If not, please ask. Most often, we can assist you in getting something that we don't know about yet! The cancer industry is ever-changing and we try to keep up, so please keep us informed if you hear about an item we may need to know about. We appreciate your help in making us the best we can be. Originally posted on Jacksonville.com For the more than 152,000 people in our state who will likely be diagnosed with cancer this year, you could not be in a better state than Florida for support. We have outstanding medical facilities throughout the state. Our first lady, Casey DeSantis, has launched Florida Cancer Connect to link patients… Dear Sarasota Customers, As many of you know, 2022 has brought many challenges to In the Pink. I would call it the “perfect storm.” Beginning with COVID restrictions that limited our fundraising activities and changed all of our ways of life. Then our Store Manager left in February to move north with only two weeks… Please understand that I...

 To me, "Be in the Pink"  is the state of mind in which we feel our absolute best. It has been proven time & time again that we can achieve that state of mind, and feel our best possible selves, with a fabulous new handbag, dazzling jewelry, & even a new lipstick.  We SHOULD feel amazing every day. We deserve it! Hello, my name is Sarah, Founder and CEO of Be in the Pink. For almost 20 years, I helped my husband live out his dream in the off-road industry & started a company out of our garage, called Toytec Lifts. We sold aftermarket suspension & accessories parts, specializing in Toyota trucks. We eventually moved into our own building & had over 30 employees! It was a very successful company & we are very proud of what we accomplished. But it became overwhelming, so he & I decided it was time to retire, and we sold the company. We were ready to head to the beach & relax for the remainder of our lives...ha-ha, don’t I wish! Come to find out, after a few weeks of asking myself, "Now what should I do?" I decided that I'm too young to retire. I've got my own ambitions & desires. I know I can be more than I am. Consequently, my new adventure begins. I decided to take the leap and started Be in the Pink. The time had come for me to follow my dreams & create a new career for myself that fell-in-line with my "passion for fashion." I also want to make a difference in the world, leave my mark, so to speak. I wondered, is it possible to combine the two? Tha...

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 To me, "Be in the Pink"  is the state of mind in which we feel our absolute best. It has been proven time & time again that we can achieve that state of mind, and feel our best possible selves, with a fabulous new handbag, dazzling jewelry, & even a new lipstick.  We SHOULD feel amazing every day. We deserve it! Hello, my name is Sarah, Founder and CEO of Be in the Pink. For almost 20 years, I helped my husband live out his dream in the off-road industry & started a company out of our garage, called Toytec Lifts. We sold aftermarket suspension & accessories parts, specializing in Toyota trucks. We eventually moved into our own building & had over 30 employees! It was a very successful company & we are very proud of what we accomplished. But it became overwhelming, so he & I decided it was time to retire, and we sold the company. We were ready to head to the beach & relax for the remainder of our lives...ha-ha, don’t I wish! Come to find out, after a few weeks of asking myself, "Now what should I do?" I decided that I'm too young to retire. I've got my own ambitions & desires. I know I can be more than I am. Consequently, my new adventure begins. I decided to take the leap and started Be in the Pink. The time had come for me to follow my dreams & create a new career for myself that fell-in-line with my "passion for fashion." I also want to make a difference in the world, leave my mark, so to speak. I wondered, is it possible to combine the two? Tha...

People often ask us about how In the Pink came to be. We are dedicating this page to the story behind its conception. For information about our services, please click on the specific location. In the Pink is a non-profit (501c3) boutique serving women, men, and children with all types of cancer. This unique concept is the only one of it's kind in the nation. We have everything in one location that the cancer patient will need during treatment. It is our hope that you will be able to find what you need here. If not, please ask. Most often, we can assist you in getting something that we don't know about yet! The cancer industry is ever-changing and we try to keep up, so please keep us informed if you hear about an item we may need to know about. We appreciate your help in making us the best we can be. Originally posted on Jacksonville.com For the more than 152,000 people in our state who will likely be diagnosed with cancer this year, you could not be in a better state than Florida for support. We have outstanding medical facilities throughout the state. Our first lady, Casey DeSantis, has launched Florida Cancer Connect to link patients… Dear Sarasota Customers, As many of you know, 2022 has brought many challenges to In the Pink. I would call it the “perfect storm.” Beginning with COVID restrictions that limited our fundraising activities and changed all of our ways of life. Then our Store Manager left in February to move north with only two weeks… Please understand that I...