Help local customers find the new salon

If you are a local hairdresser owning a hair salon, you might already spend most of your time finding ways to develop your service. Have you ever wondered about what your customers expect from your hair salon? The answers in this blog may help you to tailor the benefits of your hair salon more effectively. 1. Quality The first, perhaps most important thing that customers want to get to the beauty salon is quality. When a customer spends their hard-earned money on a haircut, they expect their hair to be done with utmost care. Some will even go the extra mile to find the best haircut offerings. This is understandable because the impact of any changes in hairstyles lasts for quite a while. Of course, no customer wants to go out or be seen with a bad hair-do. 2. Hairstyle updating Another expectation of a customer is perhaps to own the latest hairstyles. We recommend your hairstylists to be up-to-date with the most trendy hairstyles. This is because the customers who walk through your door may want to catch the latest trend yet not entirely sure themselves. It is reasonable because fashion trends are fast changing. You can attract and retain loyal customers with your updated knowledge of what is most trendy out there. 3. Flawlessly beautiful for an extended period The third thing is perhaps the reputation of the products you use, or the brands you associate yourselves with, many haircare brands has created a loyal following who believe their product ensures the customer’s hair...

In the beauty industry new customers are like gold, as more often than not they turn into return customers. At the same time, it’s not easy to find new clients – it takes a lot for someone to divorce their beloved hairdresser or beautician and find a new one – but it’s certainly possible. But, how to attract more clients to your salon? If you’re willing to invest the necessary time, money and effort, there are a number of ways to lure new faces through your doors. Here are 10 ideas to get you started. 10 ways to attract new salon clients 1. Make the most of local SEO When you type “salon [your location]” into Google, does your business come up? If it doesn’t, you have some work to do in terms of local search engine optimisation (SEO). Local SEO is the process of making your business more Googleable for people who are in your area and who are searching for the services that you offer. Core to this effort is to ensure you have a Fill out your profile completely, update your information and post to your profile regularly, and consider advertising within Google Maps to ensure your business is seen. 2. Encourage reviews and referrals Speaking of Google, do you read and reply to your Google reviews? Simply put, people trust people – One of the most powerful strategies for attracting new clients is to encourage reviews. When you feel as though you have a particularly happy customer, ask them whether they’d be willing to post a Google review. Always reply to your reviews, whether ...

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Salon owners looking for new clients don’t just want to increase their revenue — new customers also present the opportunity to sharpen technical skills, improve client experience, and expand your network even further with reviews and referrals. So how do you grow your clientele, and fast? You might have heard that it costs 5x more to gain a new customer than keep an old one. That means attracting the right customers for your salon is even more important than building your client base quickly. And recruiting and maintaining a solid team of salon staff will help you out a great deal along the way. For salon owners willing to venture beyond their comfort zone, attracting more ideal customers quickly is possible. We’ve put together this how-to guide of best practice strategies for salon owners who: • Are looking for new clients • Are just starting out and have no clients • Want more returning clients • Want to build an excellent salon team How to get new salon clients You don’t have to be a salon marketing expert to get new clients. But you do need to be creative, have an open mind, and be ready to experiment with some of our suggestions to attract new salon visitors. Social media marketing Social media platforms like Facebook and Instagram are powerful, free tools that salon owners can use to upload recent client before-and-after photos and build a style portfolio — but that alone won’t help you generate more online engagement, gain more followers, or turn followers into loya...

From left, Highlights Hair and Beauty Salon’s beauty therapists Marty Riley and Sierra Bean, owner Amanda Jones and nail tech Tennille Riley (Photograph supplied) Amanda Jones started her first salon in a spare room in her house. It was a tough time. At the end of her maternity leave she discovered her former employer no longer needed her and, as hard as she looked, she couldn’t find anyone who was willing to allow her to bring her baby to work. And so she started Highlights Hair Salon in her home in Sandys as a way “to just get us over the hump”. “It became so busy it was ridiculous,” she said. “My husband was coming home and smelling perms, or he would come home and there would be someone in the salon.” Seven years later she decided to branch out. At first she rented space in other salons and then opened her own, on Hook & Ladder Lane, in 2013. Customers kept calling and the business grew. In September, Ms Jones moved into the MarketPlace Plaza on Somerset Road. Just a few minutes from her previous location, the new salon has more floor space which has allowed Ms Jones to expand her services. Highlights Hair and Beauty Salon offers waxing, pedicures and manicures in addition to a range of hair services. “Even though I started off small I always had a vision I would like to do a one-stop shop for my clients so they could get their nails and feet done also,” she said. The pandemic gave her pause but ultimately, “I said to myself, you just have to do it”. Moveable work stat...

• • • • • • • • • • • • • • Salon Website Design Get found locally, crush the competition and convert lookers to bookers • • Social Media Marketing Compelling campaigns that persuade new clients to pick up the phone • • Email Marketing Smarter marketing to set your business up for success • • • Blogging & Content Marketing Brilliant content, in front of the right audience, to get them talking • • Brand Building & Design Build your brand, reach your goals faster and accelerate growth • • Digital PR Win new clients, drive growth and turn ambition into success • • • • • You know they’re out there – hundreds of potential new hair or beauty clients who are local to your salon but for one reason or another are choosing to go to one of your rivals. Last year, a massive 93% of consumers turned to the internet to find a local business, with 34% searching every day. In this blog post I’ll show you how to cut through the online marketing noise and really stand out from your local salon competitors. Make it your marketing mission to get local people into your salon – and then show them why they’ve made such a great decision. Here’s your 12-point plan to tempt local clients away from your competitors and into your salon or clinic: • • • • • • • • • • • • #1. Engage with your local community on social media 1. Be active on local Facebook groups Research Facebook groups in the local community that are relevant to your hairdressing or beauty business and could help you link up with potent...

If you are a hairstylist or hair extension provider and constantly wondering to yourself about “ how to get referrals for my salo n,” then look no further. In this article, we don’t just want to show you how to get salon referrals but wish to provide you with the best ways to connect with new salon customers and show you how to keep new salon customers coming back for life. In today’s salon industry, the client experience starts from the moment they interact with you online and continues to the follow-up email after their appointment. Every interaction needs to be an impactful move, from how you get the word out about your salon business to the ways you boost salon loyalty and client retention. Read on to learn more. Your online presence via a Google search, website, or social media is often the first point of contact for a new customer. Can one get a sense of what your business has to offer in seconds? Is there information posted as to its hours, services offered, or if you take credit cards? What people see when they first experience you are the beginning of their client experience, so you want to make a good impression. Google hair extension salons in your area. What number does your business rank on the search answers list? What does it say when you click on your business profile? Is your website accessible? Are the correct salon hours posted? How are your reviews? You want to help the local customers find the new salon of their dreams by filling up your Google and Yel...