Sima

Let’s go back a little. Back in 2010, this glamorous multi-hyphenate, known to the world predominantly as the founder and chairwoman of the retail empire Apparel Group, interviewed celebrities from entertainment and lifestyle along with segments on royalty on her titular chat show on StarPlus. It was a chapter in her eventful life that continues to evoke mixed feelings — equal parts pride and mortification. “I grew up watching Oprah and I love Oprah and what she stands for. And I was like: ‘I want to be Oprah’ … I enjoyed the experience … But dealing with them [celebrities] in my show pulled me down a few notches … The first season, though fun, just drained me completely,” said Sima in an exclusive interview with Gulf News. “We even had 10-meter by 4-meter hoardings of the show on Shaikh Zayed Road, and for my kids who were on their way to school, it was a little detour for them and their friends. They would stop to take a picture of the billboard. I was thrilled because he let me do my ‘crazy’,” said Sima. The ‘he’ she was alluding to was her sturdy husband Nilesh Ved, whom she describes as the proverbial “wind beneath my wings”. Nilesh is the Founder and Chairman of AppCorp. And shine she did. Hollywood actress Eva Longoria, who bestowed Sima with the Philantropreneur of the Year award at the Global Gift Gala in Dubai in 2016, said: “When you think about female empowerment, you have a vague figure of someone in your head, but then you meet Sima, and you go like, oh wait ...

I woke up on May 1 st curious about the origins of May Day. Early celebrations have been discovered as far back as 240 B.C., and are related to springtime renewal rituals. The more common celebrations today are tied to International Workers’ Day. Today being June 1 st, you’re probably wondering why I’m even talking about May since it’s in the rearview mirror now. I’m mentioning this now so you can plan accordingly for next year, but also so you can get tinkering with your first batch of Sima for the summer. What is Sima? Well, after some very brief search (what did we do before Google?), I discovered a part of my own family history would reveal itself in trying to learn about traditional May Day foods. It began with a test batch of Tippaleivät, a fried dough, somewhat similar to funnel cake, just a little smaller to resemble birds’ nests that are commonly served in Finland on May Day, at There’s actually not a whole lot to elaborate on in the family history department, except that my maternal grandmother was Finnish. I’m not sure if she was first or second generation, whereas I know my father was first generation Flemish from his father’s side, but that is neither here, nor there. I imagine that somewhere back a generation or two I had family that enjoyed making, and drinking Sima. Sima is an offshoot of mead. Whereas mead was made using honey and water, Sima replaces the honey with sugar. It’s a yeast & sugar fermented drink, so it’s alcoholic, albeit only a trace amount,...

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Membership: Our core members are snow contractors and grounds management professionals across the US and Canada. Memberships are by physical location. Includes: $200 Training Commitment: Use this credit toward our Advanced Snow Management or Certified Snow Professional programs. It renews with your membership each year! Training Ready to Go: 40+ on-demand courses to elevate business and operational skills. Real-world Resources:Template contracts, production rates, operations & safety downloads and more to power your business. Cost: $440 per year Supplier Membership: Our focus on commercial snow management and removal provides an opportunity for manufacturers, service providers and other suppliers to connect and grow with our members. Supplier Directory: Be found in the industry’s most relevant directory for goods and services. More, better connections:Membership opens the door to new relationships, marketing opportunities and information. Cost: $625 per year Are you all-in on snow? You have a lot on your plate, so if you’re in for the long haul and want one less thing on your yearly to-do list, consider a multi-year SIMA membership. Whether you are joining for the first time, coming back after a break, or renewing an active membership, multi-year membership is the best way to tap into SIMA education, peer networks, industry resources and support. Plus, you’ll get unlimited access to members-only courses. Ready to make the commitment?

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• MySIMA • Best Practices • Community Profile • Contracts and Forms • Events • Glossary • Contractor Directory • Supplier Directory • SIMA Deals • Supplier Central • Snow Symposium • Print/Digital • Education • Membership • Snow Business • Advertise • Past Issues • Podcast • Subscribe • Tools Online • Training • Advanced Snow Management • Certified Snow Professional • Jam Sessions • Peer Groups • Video Series • Online Courses • Liquids Training • Leadership Forum • Webinars • Symposium • Home • Attend • Education • Network • Trade Show • Exhibit/Sponsor • Schedule • Our Industry • Awards • Best Practices • Standards • Directories • Insurance • Sustainable Salt • SIMA Foundation • About • Board of Directors • Contact • Join SIMA • SIMA Blog • SIMA Store • Volunteers Video all-access training pass Building a quality safety and training program for snow takes a lot of time and resources, until now! Use SIMA’s annual snow-specific training videos to verify basic knowledge of safety and techniques for all of your employees. Available anywhere, anytime. • Video access for all part-time or full time employees, no logins or registrations required • Automated quizzing and quiz completion reporting • Private web-based dashboard for entire company to access

Let’s go back a little. Back in 2010, this glamorous multi-hyphenate, known to the world predominantly as the founder and chairwoman of the retail empire Apparel Group, interviewed celebrities from entertainment and lifestyle along with segments on royalty on her titular chat show on StarPlus. It was a chapter in her eventful life that continues to evoke mixed feelings — equal parts pride and mortification. “I grew up watching Oprah and I love Oprah and what she stands for. And I was like: ‘I want to be Oprah’ … I enjoyed the experience … But dealing with them [celebrities] in my show pulled me down a few notches … The first season, though fun, just drained me completely,” said Sima in an exclusive interview with Gulf News. “We even had 10-meter by 4-meter hoardings of the show on Shaikh Zayed Road, and for my kids who were on their way to school, it was a little detour for them and their friends. They would stop to take a picture of the billboard. I was thrilled because he let me do my ‘crazy’,” said Sima. The ‘he’ she was alluding to was her sturdy husband Nilesh Ved, whom she describes as the proverbial “wind beneath my wings”. Nilesh is the Founder and Chairman of AppCorp. And shine she did. Hollywood actress Eva Longoria, who bestowed Sima with the Philantropreneur of the Year award at the Global Gift Gala in Dubai in 2016, said: “When you think about female empowerment, you have a vague figure of someone in your head, but then you meet Sima, and you go like, oh wait ...

Love words? You must — there are over 200,000 words in our free online dictionary, but you are looking for one that’s only in the • More than 250,000 words that aren't in our free dictionary • Expanded definitions, etymologies, and usage notes • Advanced search features • Ad free! Join Our Free Trial Now!

Membership: Our core members are snow contractors and grounds management professionals across the US and Canada. Memberships are by physical location. Includes: $200 Training Commitment: Use this credit toward our Advanced Snow Management or Certified Snow Professional programs. It renews with your membership each year! Training Ready to Go: 40+ on-demand courses to elevate business and operational skills. Real-world Resources:Template contracts, production rates, operations & safety downloads and more to power your business. Cost: $440 per year Supplier Membership: Our focus on commercial snow management and removal provides an opportunity for manufacturers, service providers and other suppliers to connect and grow with our members. Supplier Directory: Be found in the industry’s most relevant directory for goods and services. More, better connections:Membership opens the door to new relationships, marketing opportunities and information. Cost: $625 per year Are you all-in on snow? You have a lot on your plate, so if you’re in for the long haul and want one less thing on your yearly to-do list, consider a multi-year SIMA membership. Whether you are joining for the first time, coming back after a break, or renewing an active membership, multi-year membership is the best way to tap into SIMA education, peer networks, industry resources and support. Plus, you’ll get unlimited access to members-only courses. Ready to make the commitment?

I woke up on May 1 st curious about the origins of May Day. Early celebrations have been discovered as far back as 240 B.C., and are related to springtime renewal rituals. The more common celebrations today are tied to International Workers’ Day. Today being June 1 st, you’re probably wondering why I’m even talking about May since it’s in the rearview mirror now. I’m mentioning this now so you can plan accordingly for next year, but also so you can get tinkering with your first batch of Sima for the summer. What is Sima? Well, after some very brief search (what did we do before Google?), I discovered a part of my own family history would reveal itself in trying to learn about traditional May Day foods. It began with a test batch of Tippaleivät, a fried dough, somewhat similar to funnel cake, just a little smaller to resemble birds’ nests that are commonly served in Finland on May Day, at There’s actually not a whole lot to elaborate on in the family history department, except that my maternal grandmother was Finnish. I’m not sure if she was first or second generation, whereas I know my father was first generation Flemish from his father’s side, but that is neither here, nor there. I imagine that somewhere back a generation or two I had family that enjoyed making, and drinking Sima. Sima is an offshoot of mead. Whereas mead was made using honey and water, Sima replaces the honey with sugar. It’s a yeast & sugar fermented drink, so it’s alcoholic, albeit only a trace amount,...